The best and surest path to the success of your app is by penetrating the international market, but that requires delicate adjustments to suit your new target audience. Why do apps need to be localized? What challenges are involved in doing it right? And what else do you need to know? Answers in this article. […]

All business owners seeking to expand into the international market need to think about localization and how to approach new audiences from different cultures. Why is localization necessary? What speeds the process? And what do you need to know? All this and more in this article. The need for localization Whereas previously all businesses seeking […]

So you want to learn more about localization? Let’s start at the beginning. The word localization comes from “local.” Just like Facebook seeks to be relevant in China, the USA, and Europe by translating its content and service provision to suit various locations via the process of localization. Indeed, localizing a game makes it accessible […]

Language is not just a tool for communication. Language shapes how we think. Language creates a conception of the world, leads to understandings between people, helps us reach agreements, and crosses continents. Not only that, language can dictate our worldview and can cause our thinking to change. Noam Chomsky, an American linguist who identified how […]

Our world is growing more accessible and globalized every day. Due to the internet and other tech innovations, information flows at high speed from one end of the world to another. As a result, every individual has access to a vast number of websites from around the world – an efficient economic catalyst with diverse […]

So you have a new website and you want it to have the broadest outreach possible in order to reach as many clients as you can? How do we do that? Who are you going to call? Is it better to recruit a translator who is an expert in a particular field but has less […]

You are the proud owner of a company, business, line of services or products, and you manage your business very successfully. Successful business owners know how to turn an investment into a profitable activity. That’s how they stay in business year after year, expanding operations, attracting new customers, and increasing their profits every quarter. But […]

Your website is your business card in the global era. Potential clients will find you if you are high enough in the Google rankings and if your website is clickable and interactive enough to elicit interest during a visit. Sure, when dealing with Israeli clients, it’s less of an issue – just choose a professional […]

These days, communications between nations and cultures are simply a matter of choice. Whether an organization is medical or financial, specializes in information security or deals in trade and expanding infrastructures, they all follow international standards. In today’s business world, companies are competing to offer their services even overseas. Since the outbreak of the COVID […]

Have your website translated today… if you haven’t already. Languages bridge cultures and therefore should be understood by all. In an age when any product or service can be ordered from anywhere in the world, keeping your reach local doesn’t just lead to major business losses, it also freezes your operations. How can you make […]