?What is app localization

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Looking for a meal – soon? An app. An esthetician? On a phone app. Need a vet? Choose the app you need and install it, and you’ll find what you’re looking for in seconds. So why is it so important to use translation services even for a phone app?

Phone apps – More than you thought

In an age when everything we want is on apps and programs that are tailor-made for us, apps are no longer just a trend. We use apps in our daily lives for almost every task, no matter how generic. Even those who are less tech savvy will need some basic skills just to take the bus, since even that now involves using an app. The stages of achieving success with an app To ensure that a mobile app functions properly, you need a team of programmers, designers, UX/UI experts, graphic designers, content writers and subject field specialists. In many cases, fundraising is required to ensure development of the app is not halted in the meantime.

Distributing your app

To ensure your app is a success even in new markets, after the first round of fundraising, contact entrepreneurs, capital owners and donors in Israel and elsewhere who are on the lookout for the next IPO. They in turn will assist you in promoting your app to new markets and securing new funds.

Who’s your audience?

To define the app translation process, you’ll need to clearly identify the key characteristics of your target audience. For example, it’s best to decide on the age group you want to target. Youth? Maybe graduates in their 30s? Adults 50+? Does your audience go to malls or prefer nature hikes? Is your target audience primarily composed of singles or young couples? Does it include families? More sophisticated analysis includes your target audience’s consumption habits: do they tend to shop on the weekends or throughout the week? Where do your consumers shop? Which payment methods do they find most convenient? Once you answer these questions, you will have a better understanding of what app translation services you need and which parts of the app need translating and how. Likewise, you will also have to decide whether to translate any images. Do you need to translate the signs and symbols in the app? Hever Translations offers a team of experienced translation professionals skilled in app translation and in advanced localization services in line with the target culture, local buying habits, and the unique needs and characteristics of that culture.

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