Have you heard the terms “Big Data”, “Automation” and “Augmented Reality” and had no idea what people were talking about? If the answer is yes – you’ve come to the right place! Come and learn about the 5 leading technological trends of 2017, those you must know today so that you’ll know what they’ll be talking about tomorrow
Technology has been developing at such a dizzying rate this past year, we could barely keep track. Setting aside the new social networks that are building steam, we have suddenly found ourselves running into more and more new and unfamiliar terms. So how do you separate the wheat from the chaff and understand what’s really important to know, and what isn’t? Honestly, you don’t have to try so hard, because we have put together a list for you with the five terms you need to know today, in order to stay in synch with the world of tomorrow. Ready? Let’s go:
- Big Data: Big data is a subject that has been developing for some years now, but has really become prominent this year. The term “Big Data” refers to massive databases containing decentralized data. This data comes from many sources, in large amounts, in various formats, and at different levels of quality, and the potential it presents is infinite; organizations can access this information, analyze it and reach conclusions on user behavior, the functionality of various products, the quality of service provided to customers and more. When we make good and educated use of these conclusions, they can lead to better decisions and to strategic business steps.
At the most basic business level, smart use of big data can help make actions every business needs easier, such as process optimization, cost and performance time reduction, finding flaws in real time and learning about the purchasing habits of current and potential customers.
- Machine Learning: This term is, in effect, a direct continuation of big data and refers to the automatic identification of interesting patterns in large amounts of data. What does this mean? Very simple: After accessing the database, we will want to identify, using calculation measures, shared characteristics that will help us understand consumer behavior and decision making.
This is a white-hot field in marketing in general and in digital marketing in particular, and for no small reason; this is an amazing way of tracking and monitoring the activity and success of commercial actions, but also a way of mining relevant data that will help us streamline and focus our campaigns, user experience and service provided.
- Smart Home Technology, as you are no doubt aware, brings with it a world of unlimited possibilities in a variety of fields, from the field of consumption, through our social connections and to the smart vehicles we will be using to get from place to place in the future. But what about our homes? Well, the term “smart home” refers precisely to this, to where we live, and includes electrical appliances, lights, air conditioning, camera and security systems and audiovisual entertainment systems, which can communicate with each other and which can be controlled from afar via telephone or internet.
Companies like Amazon, Apple, Google and even Bezeq have already got a foothold in the field, based on an understanding of demand and no less important – the huge potential in this market, whether in technology that allows devices to communicate among themselves or technology making the devices themselves smarter
- Automation – this term in effect refers to making processes automatic, without human intervention. On the face of it, it seems almost trivial, but in fact this is such a hot field, that huge resources have been invested in automation over the past decade, both in terms of data security processes (mainly in the developing cybernetic field) and in the development of automatic tools by high-tech companies. The need for automation will only grow greater, and in 2017 we will undoubtedly see more and more uses of automated technologies.
- Augmented Reality and Virtual Reality These terms, which describe virtual worlds that are becoming more and more realistic, have been receiving a huge amount of exposure on social networks and on media, and this will only be growing and developing more. Remember the Pokémon GO craze? This is a good example of a game using augmented reality. The technology behind virtual reality (VR for short) and augmented reality (AR for short) is basically the same, and both provide an entertaining user experience.VR) and augmented reality (AR for short) is basically the same, and both provide an entertaining user experience.The developing technology allows interaction with the real world, and technology companies invest in new processes and improvements, so that more and more products and applications supporting these technologies are being developed. By the way, it’s true that the gaming field is the “usual suspect” for use of this technology, but in recent years we have been seeing use of VR or AR-based technologies in the field of medicine as well.
As you probably know, technology neither sleeps nor does it wait for anyone. Technology has an unusually fast rate of development and when a new technology takes off, the process goes into overdrive and gives birth to dozens of other products and applications, to complement it or compete with it. This process has a direct impact on the field of localization, as the more technology develops, the greater the demand for global marketing and distribution. You have to keep moving on, or you’ll miss the train – and that’s a shame, because within a few months your product can join the trend, ride the wave and advance to the forefront of the global technology.